Product Manager, Wireline Retention Programs

Description

Join our team:

The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial. Together, the team is responsible for driving profitable growth within a key growth segment for TELUS: Small & Medium business (SMB). Our team has direct responsibility for all '4 Ps' (product, price, place, and promotion) of the marketing mix to drive our business performance.

You will join a team on a growth journey, managing highly visible programs, owning the diverse wireline retention portfolio within our wireline strategy to drive strong loyalty and retention outcomes for the SMB P&L through outbound & digital sales programs.

We are looking for a motivated, high-energy, and results-oriented individual to join the team for the role of Product Manager, Wireline Retention Programs within our dynamic SMB Wireline Integrated Programs team.

What you'll do:

Your mandate is to strategize how we maintain and grow our customer base through wireline focused programs; by working closely with our base management and sales teams, you will proactively develop programs that targets at-risk customers, nearing the end of product contracts, or would benefit from other TBS products and services. You will cross-functionally drive the end-to-end integrated strategy of your programs, including innovating and piloting new programs, lead source strategy, lead distribution to sales, channel support, and measuring program results.

We are looking for an inquisitive individual with a willingness to question the status quo, able to work collaboratively with multiple stakeholders, and will get deep in the data to create a strategy.

• Own the end-to-end strategy, execution and performance of several programs and deadlines
• Manage cross-sell and base funnel management strategies via collaboration with sales teams, supporting outbound calling tactics through program training and actively providing feedback
• Execute highly cross-functional projects with marketing, sales partners and data teams to deliver on program goals. Improving conversion and positively impacting business wireline targets
• Conduct regular performance reviews and deep dives into raw data to derive actionable takeaways and areas of opportunities for the wireline portfolio
• Simplify complicated data results into easy-to-understand presentations to various levels including regular program summary updates to our leadership team

Qualifications

You are the missing piece of the puzzle:

• You have a solid foundation for data analysis - ability to measure, report, and pivot results as well as make data-informed decisions
• You have strong people skills, ability to develop relationships with key stakeholders, and ability to work within a team
• You thrive in change and ambiguity, handling shifting demands with ease
• You are known for your ability to prioritize projects, to manage multiple deadlines simultaneously, and to help meet our collective goals in an exciting and agile environment
• You can zoom in and out, balancing both strategy & marketing execution
• You have an undergraduate degree in business or a related discipline
• Having a minimum 3+ years of work experience in marketing is desired