The cover letter has only one objective: it must make the recruiter feel like reading your CV and granting you an interview. To maximize your chances of success, show that you understand the needs of your future company, and present the skills you have to offer.
Included with your CV, the cover letter outlines your interest for the position and promotes your experience. To be effective, it should be concise and personalized. If the job ad does not specify a contact person, do not hesitate to telephone the call centre to know to whom to address your letter. In all cases, forget about three-page letters and cutting and pasting whole chunks of text; a short page is enough.
The cover letter has only one objective: it must make the recruiter feel like reading your CV and granting you an interview. To maximize your chances of success, show that you understand the needs of your future company, and present the skills you have to offer.
If you apply by e-mail, the letter can be included directly in the body of your e-mail.